Anantnag, Oct 5: The MSME Development and Facilitation Office (MSME-DFO), Srinagar, in collaboration with the District Industries Centre (DIC), Anantnag, today commenced a five-day Management Development Programme (MDP) on “Business Marketing Management” for entrepreneurs from the manufacturing and service sectors.
The programme aims to equip Micro, Small and Medium Enterprises (MSMEs) with contemporary marketing knowledge and practical tools to expand their market reach, strengthen business operations and compete effectively in a changing business environment.
Prof. Parvez Ahmad Mir, Head, CIED, IUST, attended the inaugural session as the Chief Guest, while the General Manager, DIC Anantnag, presided as the Guest of Honour.
Addressing the participants, Prof. Mir discussed emerging marketing trends and opportunities for MSMEs, stressing the need for enterprises to adopt innovative marketing strategies, leverage technology and build competitive capabilities to contribute effectively to economic growth and employment generation.
The General Manager, DIC Anantnag, welcomed the initiative and termed such programmes a timely step towards strengthening the industrial sector. She emphasised the importance of capacity building and continuous learning to help entrepreneurs respond effectively to changing market requirements.
Assistant Director, MSME-DFO Srinagar, Saheel Alaqband, in his keynote address, highlighted the significance of the five-day programme in strengthening the managerial and marketing capabilities of MSME entrepreneurs. He also thanked the DIC Anantnag for its support and cooperation in organising the programme.
The programme is being attended by 25 entrepreneurs from manufacturing-based MSMEs operating in the industrial estates of Anantnag. During the programme, participants will be exposed to various aspects of business development and enterprise growth, including Intellectual Property Rights (IPR), AI-enabled marketing, contemporary marketing strategies and major MSME schemes and initiatives.
The programme is expected to help participating entrepreneurs improve their market presence, adopt modern business practices and enhance the competitiveness of their enterprises.
