Srinagar, Oct 27: Athwas Hyundai on Tuesday launched the Hyundai BAYON in Srinagar at a starting price of ₹9,99,900 (ex-showroom), introducing a new sport utility vehicle equipped with generative artificial intelligence, advanced driver assistance systems and connected-car technology.
The vehicle was unveiled by former Justice Hasnain Masoodi, MLA, J&K, and Ashutosh Sareen, Chief General Manager, J&K Bank, in the presence of Athwas Hyundai Managing Director Irfan Guju, Joint Managing Director and CEO Arshad Guju, General Manager Kafeel Shabir, Sales Head Inaam Ul Haq, Marketing Manager Aijaz Amin, and other dignitaries.
The BAYON features Hyundai Motor India’s first generative AI voice assistant, incorporating technology from Perplexity and SoundHound AI to enable more natural voice interactions. Its Connected Car Navigation Cockpit, powered by NVIDIA, includes dual 12.3-inch curved displays, Hyundai Bluelink connectivity with more than 70 features and support for over-the-air updates.
For safety, the SUV comes equipped with Hyundai SmartSense Level 2 Pro Advanced Driver Assistance Systems (ADAS), offering 23 driver assistance features. It is built on the Global K Enhanced Platform.
The BAYON is powered by a 1.5-litre, four-cylinder MPi petrol engine producing 115 PS and 143.8 Nm of torque. Transmission options include a six-speed manual and an Intelligent Variable Transmission (iVT). The iVT variant also features Dash Boost Mode for enhanced responsiveness.
Speaking at the launch, Irfan Guju said the BAYON marked the beginning of Hyundai’s next product cycle in India, combining intelligent technology, safety and modern design.
He said the vehicle would be manufactured in India and exported to more than 50 international markets, reinforcing the country’s role as a manufacturing and export hub for Hyundai.
