JAMMU, SEPT 29: Vodafone Idea Limited (Vi) has introduced free international roaming on select postpaid, prepaid and enterprise plans, allowing eligible customers to stay connected across 170+ countries without purchasing separate international roaming packs.
The new offering, launched under Vi’s brand promise “Vi Pe Sab Hain VIP,” provides free international roaming for up to three trips a year, depending on the plan, along with specified international data quotas and outgoing calling minutes. Vi said the benefit can translate into savings of up to ₹9,000 annually for eligible customers.
The company said the initiative is aimed at simplifying international travel by eliminating the need for customers to purchase local SIM cards or travel eSIMs, switch mobile numbers or depend on public Wi-Fi while abroad. Customers can continue using their Vi numbers and receive important communications, including OTPs, while travelling.
The roaming benefit is available across selected individual, family and business plans, with activation through the Vi App. Eligible offerings include postpaid plans starting at ₹501, annual prepaid unlimited-data plans and enterprise plans starting at ₹451, subject to applicable plan terms and roaming benefits.
Commenting on the launch, Avneesh Khosla, Chief Marketing Officer, Vi, said the company was moving from the traditional model of customers purchasing roaming separately to making international connectivity an integrated benefit of select plans.
He said the initiative was designed to address a common customer concern around the cost and complexity of staying connected overseas and make international travel more convenient.
The new proposition is also being promoted through a television commercial featuring actor Shah Rukh Khan, which builds on Vi’s “Vi Pe Sab Hain VIP” campaign.
Under the new offering, customers can check their eligibility and activate the applicable Roam-Free plan through the Vi App before or during their international trip.
Vi said the initiative is aimed at making overseas connectivity more seamless and accessible for leisure, family and business travellers.
